It’s the first anniversary of the Work Alchemy a course in miracles podcast I’m so delighted to have brought you these inspiring and in-depth conversations with entrepreneurs and leaders who combine conventional business success with really making a difference in the world.
More than anything, that’s what I want for you: financial success + positive contribution = IMPACT. In the podcast, you can learn how these entrepreneurs and leaders did it. And I’m looking forward to bringing you more!
I’ve learned a lot along the way, and want to share it with you, so you can create your own pro-level podcast. Think of this article as Podcasting 201. For the basics, check out What You Need to Know To Start Your Own Podcast.
The good news is, you don’t need a professional studio or dozens of high-level technicians to help you. Podcasting like a pro is accessible to every business owner with even nominal resources.
Here are 8 strategies to up the quality of your podcast to pro level:
1. Create a substantial backlog
If there’s one thing I’ve learned, it’s to create a significant backlog of episodes. If you’re broadcasting weekly, then I recommend at least a month ahead. It’s inevitable that interviews will have to be rescheduled and major projects may slow you down in creating new episodes. When you create a backlog, you’ll make better and lower-stress decisions about everything to do with the podcast, from subject matter to technical considerations. Plus, your audience will love the consistency.
2. Surprise people
Once your podcast is up and running for a while, the novelty starts to wear off. Even if your topic or theme continues to engage people, give people a good reason to listen to new episodes by mixing it up.
If your podcast is you alone, then bring in some guests for a panel or interview. Do woman-in-the-street interviews on your topic at an event (so you can regulate sound quality).
If your podcast is a series of interviews, then bring in your own perspective with just you as the host and guest. As I’ve discovered with my own podcast, people want to hear your perspective!
3. Offer different lengths
Your listeners don’t always have time to listen to that full 55 minute interview, even if it was fascinating. Give people a variety of lengths to listen to, so they can choose a shorter episode if their time is limited.
Some podcasts have a defined or consistent shorter length. While that can make it easier to listen, there’s also a limit to how deep you can go with a subject. Make a choice about whether you are going for ease or depth. That will depend on who your listeners are.
4. Listen to your listeners
Consider your topic and your audience. It’s worth getting to know your listeners and their preferences. You can ask people to give you feedback on your podcast, either from your email list or on the podcast itself. Social media is a great way to learn what your listeners want. I’ve gotten so much valuable feedback that way.
