a course in miracles youtube channel in the world. It has the most engaged audience of any major website, and there is a huge marketing potential if done right. The problem is, most people take it for granted that with that many people, all you need to do is post a video and people will automatically find it and fall in love with your product of service. Unfortunately, this is not the case, and there are certain basic mistakes that you must avoid to ensure the best chance of success with your video marketing campaigns.
Mistake #1 – Expecting Miracles
Too many people just assume the fact that YouTube gets a significant amount of traffic means their videos will as well. This is simply not the case. You can’t put up boring, generic videos and expect that to be enough. YouTube has been around for several years and people have come to expect a certain amount of quality from what videos are there. You need to put some effort into it.
Also, even if your videos are good quality, don’t expect millions of views overnight. If your content is good, and your message is delivered properly, people will see it, but it will not happen tomorrow. You need to be patient, and you will eventually see results.
Mistake #2 – Creating a Commercial
Most people who go to YouTube go either to learn something or to be entertained. There just isn’t any other reason to be on the site. But, would you go just to watch a commercial? Maybe, but only if the commercial was either entertaining or you were able to learn something from it. You need to make sure the videos you upload entertain or inform, not sell. Use your videos to get people over to your site and have the commercial there.
Think of it this way, you watch a TV show for the show not the commercials, right? Think of you YouTube videos as your “show,” and the sales videos as your commercials. Show the commercials once they have made the decision to visit your site.
Mistake #3 – Relying on YouTube Alone
YouTube might be the biggest video sharing site on the web, but it is most certainly not the only one. Once you have put the effort into creating and perfecting a video, you would be absolutely out of your mind to only post it onto YouTube. It takes only a small amount of time to post your video elsewhere, so why not do it. Some of the other sites you can use are:
1. Facebook.com
2. Vimeo.com
3. Vevo.com
4. Dailymotion.com
5. Veoh.com
6. Metacafe.com
Mistake #4 – Ignoring Other Metrics
When most people want to gauge the success of their videos, they tend to go just based on the total amount of views. While this is an important number, there are others that you must take into account as well. There are several important things to take into account such as likes vs. dislikes, percent of people who saw the video and liked it, people who favorite your video, people who share it, and the actual amount of traffic the video brings to your site. Think of it this way, if your video only gets 3,000 views, but brings 1,500 people to your site, and you get 300 sales out of it, that is better than having half a million views with only about a dozen sales, right? (The answer is yes, by the way.)
Mistake #5 – Inconsistency
One of the biggest mistakes YouTube marketers make is that they are inconsistent. They may upload a couple of videos, get frustrated with the results an quit, or they may get bored with creating videos, or even simply forget to upload regularly. The thing is, video marketing is a numbers game. You need to upload more videos so there are more things for people to find, and so your subscribers are reminded that you are there. Remember, it takes on average, three views of a video to convince someone to buy the product, so keep uploading and your sales will go up.
