Akin to other emerging markets, work and leisure are rarely divorced from each other in India. The fulfillment of lifestyle aspirations is not viewed as separate from the source of the revenue that enables it – be it driven by salaries or famous architects in Palm Beach.
This has led to a rather unique concept of luxury housing in India – homes with high lifestyle quotients as close as possible to the workplace. This naturally brings with it some limitations in terms of locational ambiance, especially in business-driven cities like Mumbai and Delhi.
There is less scope for large estate settings, and the onus is on the aspirational quotient and inherent importance of the location, apart from the luxurious specifications of the homes themselves. Because such luxury homes are invariably centrally located, real estate prices tend to be rather high.
The Action Is In Mumbai And Delhi
Mumbai and Delhi are currently the only cities with a real and sustainable demand for genuine luxury housing. In other cities, HNIs tend to buy land and build their own extravagant residences, but this does not fall under the purview of luxury home development.
As of now, the luxury housing market in Tier 2-3 cities is insignificant in market terms. In terms of both pricing and quality of offerings, Mumbai’s luxury home market certainly holds its own with these cities – and even surpasses some of them.
In Delhi, residential colonies can be classified according to their geographical placement and prestige, which is gauged by the inhabitants of the area. By that coin, the city’s elite – comprising of politicians, bureaucrats and wealthy business families, restrict themselves to Lutyen’s Zone, central and South Delhi.
Even there, supply is now extremely limited. One of the last premium offerings now available in the Lutyens Zone is at Kasturba Gandhi Marg.
Current Trends In Luxury Housing
Location continues to be the key factor for luxury housing in India. This creates considerable and focused demand for luxury housing in certain areas, leading to scarcity of available supply in geographically limited cities like Mumbai.
The supply that exists in high-profile locations such as South Mumbai tends to be held by institutions rather than individuals, who release their holdings at certain times.
Interestingly, luxury projects in India are now going vertical. While this is a function of the city and micromarket rather than of the popularity of a configuration (for instance, in Delhi’s Lutyen’s Zone, bungalows are the only option) going vertical is the only option in cities like Mumbai.